Social media planning template

Conduct a social media audit to inform your marketing plans. Analyze your activity, customer engagement, audience reach, number of followers, and recent changes. Use this data to refine your social media strategy, as well as create and share more effective content. Customize the template to include all the marketing channels and KPIs you want to measure. The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more.

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

Try Smartsheet for free, today. Social Media Marketing Plan Template This social media campaign marketing plan template includes sections for defining goals, identifying a call to action, scheduling important dates, and planning marketing tools and content.

Social Media Planning Calendar Template Adjust the dates on this template to create a custom daily and weekly social media calendar. Social Media Editorial Plan Template Designed as an annual social media plan template, this editorial calendar includes multiple spreadsheets.

Social Media Posting Plan Template with Dashboard This social media plan template includes a sheet with sample data so you can see how the dashboard displays posts per week for each social platform.

Social Media Multichannel Plan Template Organized by month and channel, this template helps you track activities on all your social media outlets. Social Media Schedule Template This basic social media template provides a spreadsheet for scheduling posts.

Social Media Audit Template Conduct a social media audit to inform your marketing plans. Maximize Your Social Media Strategy Plan with Smartsheet The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more.

Planning ahead will help organize your promotional schedule across multiple networks. Tracking audience engagement will give you an idea of the best days and times to post for your particular audience. Before diving into the complex world of social media, you need a solid strategy to make sure your time is well spent and your social presence is effective. Creating a social media strategy will set you up for a clear action plan with objectives that are in alignment with your business goals.

Determining measurable goals allows you to define clear tactics for your social media plan and to track progress by evaluating metrics. As with any marketing plan, you need to identify your target audience, which can include existing and potential customers. Knowing your audience will help you determine what social media channels and types of content are most appropriate for your business.

You can also get a sense of your audience by evaluating which of your social profiles are receiving the most traffic. If your audience has various subsets, depending on the business, products, or services you are promoting, it might also be beneficial to have multiple profiles on some social networks. Check the guidelines of different networks to find out their limits or requirements.

Research how many followers your competitors have on various networks to get an idea of where your target audience might be most active. You can also see what responses competitors are getting for different types of content to learn which tactics might be most successful. Keep this messaging in mind as you create social media profiles that reflect your brand, and make sure your profile images are sized appropriately for each network.

Profile images offer customers a first impression of your business and should be consistent with your brand. This may include campaigns around product launches or events, but nobody wants to be overwhelmed with promotional content - so make sure you are offering your audience real value and that you have a balance between promotional and other content. You also want a variety of content, including images and video, and to post regularly.

You can use curated content by watching for and sharing content that fits with your messaging and topics. Keep a log of curated content so that you have inspiration to choose from. You can also share the same content on different networks, but avoid too much redundancy by modifying the content slightly. Remember that you want to offer a variety of content, both in format and messaging.

Creating a publishing schedule will help ensure that you have a balanced mix of content across networks. The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more.

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

Try Smartsheet for free, today. Content calendars are strategic resources used by marketing teams to plan, track, and share content marketing activity. The calendar format gives a visual look at content and campaign launch dates. As compared to a simple list of content, a calendar view offers better visibility into the specific pieces of content, when they are published, and who is responsible for what pieces of content.

Evergreen content is a type of content that is always considered relevant, never becomes dated, and reports on topics that are of importance to an audience. Named after the evergreen tree, which retains its green leaves all year long, evergreen content never loses its significance. Discover the best way to plan and track your marketing strategy with 13 free marketing plan templates.

Organize your social media, blogging, editorial calendars, and more with these free Excel templates. Get a Free Smartsheet Demo. In This Article. Simple, powerful marketing campaign management in Smartsheet. Social Media Report Template.

Not only is it capable of publishing flyers and promotional tools for little to no money, but you are also able to connect with your clients in a convenient manner. According to Statista, there are about 2. The number is expected to grow to an additional billion in the year With this high number of users, it would be a smart business move to invest in social media strategies and plans in order to maximize their marketing potential. Not only can businesses benefit from social media plan, but influencers and social media moguls can increase their algorithms of each social media website so their channel can grow and improve so they can widen their influence scope.

These plans also help you create cohesive and attainable goals, drive website traffic, and develop conversions. There are many ways and methods in planning and organizing ideas for your social media strategies.

Starting off with a great planner is a big deal and can certainly improve your social media game. If you need assistance on how to craft a planner that is not only useful but engaging and effective as well, read more for some tips and tricks on planning.

Having a social media calendar ready, whether it is in a weekly or monthly format, gives you a birds-eye-view of the things that need to be accomplished in a timeframe.